Will Samsung Be The new Nokia [FACTS]

Will Samsung Be The new Nokia [FACTS] Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Will Samsung Be The new Nokia? [FACTS]Updated On 11/05/2019Author : SulakshanTopic : NokiaShort URL : http://hbb.me/S5JYVQ CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogWhen was the last time you heard of something new and exciting from Nokia. In last 6 months only talk worthy and successful mobile launched by Nokia is, Nokia N8. Nokia has been really slow in addressing market requirements and new handsets and innovation has been rare.Result: Nokia is losing its market share in each and every geography and market segment.On the other hand, Samsung has been clearly gaining market share as well as mind share in all geographies and market segments. Some of the key reasons for Samsung’s success are Innovation in mobile technology, catching market trends early and serving them well.Following is an analysis of where Nokia and Samsung stand with respect to different segments:Top-end Pho nes:Samsung has multiple options available in top-end smart phone segment with popular mobiles like Samsung Galaxy S (Android), Samsung Focus (Windows Phone 7) and Samsung Wave Series (Bada OS).Nokia just has 1 decent popular phone in this segment â€" Nokia N8. While Nokia N8 has got good reviews about its hardware, it has been criticized for its software / OS, as being outdated. Samsung in general has won accolades from both critics and public for its range of top end smart phones.Winner: SamsungTabletsTablets are in fashion now after the success of iPad. While Nokia is still working since ages on its Meego platform for tables, Samsung has taken the lead here and launched Samsung Galaxy Tab. It has been well received in the markets across the world.Winner: SamsungMid-range PhonesNokia has some good midrange phones available like Nokia C6, Nokia C5, and Nokia E5 etc. These are good Symbian devices and do their job well.Samsung has also been able to create a good buzz in this segment with its mid-range galaxy series and Corby series phones.Winner: Tie. Both Samsung and Nokia have good range of phones in this segment.Entry-Level Phones:Nokia has some good options here. But over last few years, the Indian handset manufacturers are giving Nokia a tough fight with feature rich, value for money phones in this segment. Samsung also has many phones in this segment like Samsung Guru Series which are good value for money. Over all Samsung and Nokia are at par in this segment.Winner: Tie. Both Samsung and Nokia have good range of phones in this segment.Dual SIM PhonesSamsung is clearly a winner here. It has many good dual sim phones across entry-level and mid range phones. Nokia just has a couple of dual sim phones.READImportance Of Article Directories In SEO - Kickass Panda StrategiesWinner: SamsungCDMA PhonesCDMA Phones also have a good market base. Nokia has very few CDMA phones available in the market. On the other hand Samsung has many options in CDMA segment. It al so has tie ups with CDMA service providers like Reliance and Tata Indicom.Winner: SamsungHow Samsung is changing the game?Realize the shift in market demands as early as possible and serve them well. A good example of this is the Corby Series (touchscreen phones) last year and then the Galaxy Series (Android phones) now. According to the Gartner Report Samsung is the top Android mobile seller in the world.Make good reliable phones which are good looking too. I have personally used Nokia, Motorola, Sony Ericsson and Samsung phones over last 8 years. My latest phone is a Samsung and I can vouch that it’s as rock solid and reliable as anyone else.Backup sales by good after sales service. Nokia is still the leader here but Samsung is fast catching up.Aggressive marketing. Over last few years, Samsung has been really aggressive in marketing.Impress the class (Opinion makers, bloggers, geeks, mobile enthusiasts) with some really cool products. Samsung has been successful in doing this. Samsung is now perceived as cool.Innovations in display technologies like AMOLED, Super AMOLEDsAdopting all popular mobile Operating systems like Android, Windows Phone 7, and having own propriety Bada Operating system.All this is evident from the fact that while Nokia has around 52 mobiles on sale in India, there are around 82 Samsung Mobile on sale in India.SummaryNokia still is number one in terms of Market share. As per IDC report Nokia’s market share plunged to 36.3% at the end of June 2010 from 54% at the end of 2009. Samsung has been steadily increasing its market share over the years and now accounts for around 10% to 11% of Indian mobile market share.Will Samsung be the new Nokia?From Samsung’s 10% market share to Nokia’s 36% market share, it’s still a tough task, but if one company that can challenge Nokia, it’s got be Samsung.This article is written by Sulakshan. He is running a price comparison engine for books and mobile phones MySmartPrice.com.